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GPSR for small businesses selling into the EU
Etsy sellers, Shopify stores and direct-to-consumer brands fall under GPSR too. What the regulation asks of small businesses and how to prepare.
The General Product Safety Regulation applies to consumer products regardless of company size. E-commerce sellers on Amazon, Shopify or WooCommerce, marketplace vendors on eBay or Etsy, direct-to-consumer brands and makers of handmade products all need to comply if they sell to consumers in the EU.
Key requirements
- Product safety assessment for the intended use, with attention to vulnerable consumers.
- Traceability: product origin and supply chain records.
- Labelling: clear product labels, batch numbers, safety warnings and contact details in the language of the target market.
- A Responsible Person in the EU for businesses established outside the EU.
How to prepare
- Understand which obligations apply to your product category.
- Conduct a risk assessment, especially for connected or electrical products.
- Update labels and instructions for the EU languages you sell in.
- Appoint a Responsible Person whose contact details appear on the product or packaging.
Why it matters
Non-compliance leads to blocked listings, fines, recalls and lost access to EU marketplaces. Compliance keeps the shop open and gives consumers a contact they can trust.