EU rules by product group
Which rules apply depends on what you sell. Pick your product group to see the regulations, deadlines and documents, and the role we can take for you.
Product groups
Electronics
Electrical and electronic equipment under the Low Voltage, EMC and RoHS Directives, with WEEE and energy labelling.
Wireless devices
Wi-Fi, Bluetooth and cellular products under the Radio Equipment Directive, its cybersecurity rules and the Cyber Resilience Act.
Batteries
Portable, LMT, industrial and EV batteries under the Batteries Regulation, including batteries built into products.
Toys
Toys for children under 14 under the Toy Safety Directive and, from 2030, the Toy Safety Regulation.
Machinery
Machines, partly completed machinery and safety components, moving to the Machinery Regulation on 20 January 2027.
Consumer products without CE
Textiles, furniture, household and kitchen goods, childcare and sports articles under the General Product Safety Regulation.
Your product is not listed? Ask us: we check which rules apply and guide you.
Who must be in the EU, by product group
Which role a manufacturer outside the EU needs depends on the legal basis.
Electronics and electrical equipment
Art. 4 Regulation (EU) 2019/1020
Economic operator in the EU: importer, authorized representative or fulfilment service provider
Wireless devices
Art. 4 Regulation (EU) 2019/1020
Economic operator in the EU: importer, authorized representative or fulfilment service provider
Batteries
Art. 4 Regulation (EU) 2019/1020; Art. 56(3) Regulation (EU) 2023/1542
Economic operator in the EU; distance sellers also need an authorized representative for EPR in each country
Toys
Art. 4 Regulation (EU) 2019/1020
Economic operator in the EU: importer, authorized representative or fulfilment service provider
Machinery
Art. 4 Regulation (EU) 2019/1020
Economic operator in the EU: importer, authorized representative or fulfilment service provider
Consumer products without CE marking
Art. 16 Regulation (EU) 2023/988 (GPSR)
Responsible economic operator in the EU, named on product, packaging, parcel or document
Food contact materials
Art. 15(1)(c) Regulation (EC) No 1935/2004
Manufacturer, processor or seller established in the EU, named on the label
Cosmetics
Art. 4 Regulation (EC) No 1223/2009
Responsible Person in the EU, a separate role
Medical devices and IVDs
Art. 11 Regulations (EU) 2017/745 and 2017/746
Single authorized representative, mandatory
Chemicals
Art. 8 Regulation (EC) No 1907/2006 (REACH)
Only representative, optional; otherwise each EU importer registers
Vehicles
Art. 13(4) Regulation (EU) 2018/858
Single representative for EU type-approval
Not sure which rules apply?
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Tell us what you manufacture and where you want to sell. We identify the requirements for EU and UK market access and come back to you with the next steps.