GPSR in Northern Ireland, not in Great Britain
Since December 2024 the GPSR applies in Northern Ireland, while Great Britain keeps its 2005 rules. Who you need in each market and why GB is not enough.
Consumer goods and electronics: one EU contact for many rules
Consumer products move fast and are often sold through marketplaces. The GPSR applies to all of them, and electronics, toys and batteries add their own CE rules.
- General Product Safety RegulationRegulation (EU) 2023/988
- EMC DirectiveDirective 2014/30/EU
- RoHS DirectiveDirective 2011/65/EU
- WEEE DirectiveDirective 2012/19/EU
- Batteries RegulationRegulation (EU) 2023/1542
- Low Voltage DirectiveDirective 2014/35/EU
- Radio Equipment DirectiveDirective 2014/53/EU
- RED cybersecurityDelegated Regulation (EU) 2022/30
- Cyber Resilience ActRegulation (EU) 2024/2847Applies from 11 December 2027
- Toy Safety DirectiveDirective 2009/48/EC
- Toy Safety RegulationRegulation (EU) 2025/2509Applies from 1 August 2030
Three key facts on consumer goods
4,671
Safety Gate alerts in 2025
A record number of alerts about dangerous products in the EU, 13% more than in 2024.
Art. 16
GPSR responsible person
Since 13 December 2024 consumer products without their own CE rules need a responsible business in the EU.
Art. 19
Online listings
Offers to EU consumers show the manufacturer, the business in the EU, product identification, a picture and warnings.
What applies to your product?
Pick a product to see the EU rules it usually falls under. Yours may differ, so we check each one.
Small appliances and chargers
CE under the Low Voltage, EMC and RoHS rules, plus WEEE registration.
Smart home devices and wearables
Wearables that process personal data fall under the RED cybersecurity rules even without internet.
Battery passport, QR code and replaceable portable batteriesBatteries Regulation
Toys
Toy Safety Directive until 31 July 2030, then the Toy Safety Regulation.
Toy Safety Regulation applies, with a digital product passport for every toyToy Safety Regulation
Power banks and battery packs
CE under the Batteries Regulation; QR code on every battery from 18 February 2027.
Battery passport, QR code and replaceable portable batteriesBatteries Regulation
Textiles, furniture and household goods
Usually no CE marking: the GPSR applies, plus REACH limits such as formaldehyde in furniture.
Deadlines ahead
The next dates from the rules on this page.
Reporting of actively exploited vulnerabilities and severe incidents
Cyber Resilience Act
2 October 2026
Battery passport, QR code and replaceable portable batteries
Batteries Regulation
Due diligence obligations for battery raw materials
Batteries Regulation
All Cyber Resilience Act requirements apply
Cyber Resilience Act
Toy Safety Regulation applies, with a digital product passport for every toy
Toy Safety Regulation
How we help
GPSR Responsible Person
We act as your GPSR Responsible Person and review labels, packaging and manuals.
EU Authorized Representative
We act as your EU Authorized Representative for CE products such as electronics and toys.
Compliance verification
We check documents, labels and packaging before launch.
WEEE, battery and packaging EPR: the authorized representative roles in EU countries are part of our representation services.
See Representation
Consumer goods and electronics: frequently asked questions
Do I need a GPSR responsible person and an EU Authorized Representative?
One business in the EU can take both roles for the same product. CE products need the economic operator under Article 4 of Regulation (EU) 2019/1020, and the GPSR extends the requirement to other consumer products.
What must my online listing show?
The manufacturer's name, postal and electronic address, the details of the responsible business in the EU, product identification, a picture and warnings (Art. 19 GPSR).
Do I need WEEE registration for electronics sold online?
Yes, in every EU country you ship to. In Germany, marketplaces and fulfilment providers may not offer or ship products of unregistered producers.
Does Northern Ireland follow EU rules?
Yes. The GPSR applies in Northern Ireland, and one economic operator in the EU or Northern Ireland covers both. A company in Great Britain does not.
Insights on this topic
Is it a toy? EU rules for borderline products
Is it a toy under EU law? How the Toy Safety Directive and Commission guidance classify borderline products, and what follows: CE marking or the GPSR.
CE marking for toys: six steps to the EU market
CE marking for toys under Directive 2009/48/EC: safety assessment, EN 71 standards, module A or notified body, warnings and the EU business you need.
Why companies choose Representa GmbH
Representa secured our EU Authorized Representative appointment within 48 hours, saving our shipment from costly delay.
U.S. electronic device manufacturerEU Authorized Representative They turned the CE Marking process into clear, actionable steps, helping us meet our launch timeline and pass compliance the first time.
Canadian consumer electronics companyCE marking Thanks to Representa, our products became fully GPSR-compliant well before the deadline, ensuring uninterrupted marketplace sales.
Asian consumer and healthcare exporterGPSR Responsible Person Our beauty cosmetics line faced labeling issues, but Representa's quick review and precise updates got us approved without delay.
Global beauty, fashion and cosmetics brandCompliance consulting The onboarding was fast and transparent. Representa made EU compliance simple and gave us confidence to expand across Europe.
Canadian industrial equipment supplier We were unsure how to manage new GPSR rules. Representa guided us step by step, keeping us fully compliant and avoiding delays.
U.S. consumer goods manufacturerGPSR Responsible Person
Selling consumer products in the EU?
Send us your product range and sales channels. We map the requirements and the roles we can take for you.
Get in touch with our team of experts
Tell us what you manufacture and where you want to sell. We identify the requirements for EU and UK market access and come back to you with the next steps.