Does the GPSR apply to B2B products?
GPSR and B2B: when professional products count as consumer products under Article 3(1), what applies to pure B2B goods, and what to check first.
Consumer products without CE marking: the GPSR and related rules
Products without their own CE rules fall under the General Product Safety Regulation. Since 13 December 2024 a manufacturer outside the EU needs a responsible business in the EU, named on the product, its packaging or an accompanying document.
- General Product Safety RegulationRegulation (EU) 2023/988
- Product Liability DirectiveDirective (EU) 2024/2853Applies from 9 December 2026
- REACHRegulation (EC) No 1907/2006
- REACH formaldehyde limitsCommission Regulation (EU) 2023/1464
- REACH PFHxA restrictionCommission Regulation (EU) 2024/2462Applies from 10 October 2026
- Textile Labelling RegulationRegulation (EU) No 1007/2011
- Food Contact Materials RegulationRegulation (EC) No 1935/2004
- Ecodesign for Sustainable Products RegulationRegulation (EU) 2024/1781
- Textile EPRDirective (EU) 2025/1892Applies from 17 April 2028
Three key facts on consumer products
4,671
Safety Gate alerts in 2025
A record number of alerts about dangerous products in the EU, 13% more than in 2024.
2024
GPSR applies
Since 13 December 2024: responsible business in the EU, risk analysis, traceability and information in online offers.
10 years
Technical documentation
The manufacturer keeps the risk analysis and technical documentation for 10 years.
Who does what
Art. 16 of the General Product Safety Regulation: a consumer product may only be placed on the EU market if a business established in the EU is responsible for it.
You, the manufacturer
- Internal risk analysis and technical documentation
- Safe design and tests to standards where they exist
- Type, batch or serial number and your contact details on the product
- Instructions and safety information in the language of each country
Written mandate
Representa, your GPSR Responsible Person
- Reviews labelling, packaging and manuals
- Keeps compliance files ready for inspections
- Answers authorities and supports incident reporting
- Our name and address on product, packaging, parcel or document
Deadlines ahead
The next dates from the rules on this page.
Formaldehyde emission limits for furniture, wood-based and other articles
REACH formaldehyde limits
2 October 2026
PFHxA limits for clothing, footwear, cosmetics and food contact paper
REACH PFHxA restriction
New product liability rules apply, also to importers and authorized representatives
Product Liability Directive
EU countries transpose the new textile waste rules
Textile EPR
Formaldehyde limit for road vehicle interiors
REACH formaldehyde limits
How we help
GPSR Responsible Person
We act as your GPSR Responsible Person and review labels, packaging and manuals.
Compliance verification
We check documents, labels and packaging before your products ship.
Market surveillance
We answer authority requests and keep your documentation ready for inspections.
Packaging EPR and the authorized representative for packaging in an EU country are part of our representation services.
See Representation
Free compliance guide: 5 steps to enter the EU market
Download our free checklist and learn what you need before selling in Europe.
- 01Classification
- 02Documentation
- 03Representative
- 04Labeling
- 05Ongoing compliance
Consumer products without CE marking: frequently asked questions
Does the GPSR require an EU Authorized Representative?
It requires a business in the EU responsible for the product: an EU manufacturer, importer, authorized representative or fulfilment service provider. Without an EU importer, an authorized representative is the usual route.
Where must the details of the business in the EU appear?
On the product, its packaging, the parcel or an accompanying document, and in every online offer to EU consumers.
Does clothing need a GPSR responsible person?
Yes, if the manufacturer is outside the EU. Textiles also need a fibre composition label, and REACH limits apply to dyes and finishes.
Do kitchen utensils need an EU address?
Yes. Food contact materials must show the name and address of a manufacturer, processor or seller established in the EU (Art. 15 of Regulation (EC) No 1935/2004).
Does furniture need CE marking?
Usually not. Furniture without electrical parts falls under the GPSR, so you need a risk analysis and a responsible business in the EU. Since 6 August 2026 REACH also limits formaldehyde emissions from furniture. Motorised furniture, such as height-adjustable desks, carries CE marking.
Insights on this topic
GPSR safety warnings: what to write and where it goes
GPSR safety warnings come from your risk analysis, not a list: what Article 9(7) requires, where warnings go, which language applies, with examples.
GPSR private label: why you are the manufacturer
Private label under the GPSR: your own brand makes you the manufacturer (Article 13). What that means for labels, files and your EU Responsible Person.
Why companies choose Representa GmbH
Representa secured our EU Authorized Representative appointment within 48 hours, saving our shipment from costly delay.
U.S. electronic device manufacturerEU Authorized Representative They turned the CE Marking process into clear, actionable steps, helping us meet our launch timeline and pass compliance the first time.
Canadian consumer electronics companyCE marking Thanks to Representa, our products became fully GPSR-compliant well before the deadline, ensuring uninterrupted marketplace sales.
Asian consumer and healthcare exporterGPSR Responsible Person Our beauty cosmetics line faced labeling issues, but Representa's quick review and precise updates got us approved without delay.
Global beauty, fashion and cosmetics brandCompliance consulting The onboarding was fast and transparent. Representa made EU compliance simple and gave us confidence to expand across Europe.
Canadian industrial equipment supplier We were unsure how to manage new GPSR rules. Representa guided us step by step, keeping us fully compliant and avoiding delays.
U.S. consumer goods manufacturerGPSR Responsible Person
Which rules apply to your product?
Send us the product description and your target markets. We check the GPSR requirements and the role we can take for you.
Get in touch with our team of experts
Tell us what you manufacture and where you want to sell. We identify the requirements for EU and UK market access and come back to you with the next steps.