EUREP

Grow into new EU and UK markets

You already sell in Europe and want to add countries, product lines or channels. Within the agreed scope, we follow what changes for your products and plan each next step with you.

Colored pin flags on a wooden map of Europe

You sell in Europe and want to grow

Your products are on the market in some EU countries or the UK. Now you want to add a country, a product line or a sales channel, and you want to know what changes for your products before you commit.

What changes when you expand

  • Language rules in each country

    Each member state sets the language of instructions, safety information and online warnings. Germany, for example, requires German.

    Labels, Manuals & Product Information
  • Registration in each new country

    Packaging, batteries and electrical equipment can require producer registration in every member state where they are first supplied.

    Packaging, EPR & Sustainability
  • Great Britain and Northern Ireland

    Great Britain applies UK product law. Northern Ireland follows EU product rules under the Windsor Framework.

    UK Representation

What we do within the agreed scope

We work within the agreed scope and mandate: you choose the markets and topics we follow, and responsibility for your products stays with you.

Talk to our team
  • Developments that affect you

    We follow new rules, enforcement campaigns and marketplace requirements for the product categories and markets we agree with you.

  • Plain notes on what changes

    When something affects your products, we explain what changes, from when, and what you need to do.

  • A check before each new market

    Before you add a country, we check languages, registrations and roles there and list the open tasks.

  • New product lines reviewed

    For a new product line, we show which rules apply and which documents and labels it needs.

  • New sales channels checked

    Before you start on a new marketplace or with a new distributor, we show what they will ask for and what is still missing.

What we need from you

  • Current markets, channels and partners
  • Planned countries, product lines and timing
  • Product list with categories
  • Existing registrations and EPR numbers
  • Status of your documents and labels

How we work together

  1. 01

    Review your setup

    We look at where you sell today, through whom, and what is already in place.

  2. 02

    Agree what we follow

    Together we choose the markets, product categories and topics we follow, and how you hear from us.

  3. 03

    Updates and checks

    We report relevant changes and check each planned expansion step before you commit.

  4. 04

    Plan the next step

    For each new market or product line, you get a short plan with the open tasks.

Not sure what your product needs?

Stefan HülsiggensenFounder and Managing Director

Talk to our team

Questions about growing in new markets

Do you monitor regulatory changes for us?

Yes, as a consulting service within the agreed scope. Together we decide which markets, product categories and topics we follow and how you hear from us.

Do we need a new EU representative for each country?

For product safety, no: one economic operator established in the EU covers all member states (Article 4(1) of Regulation (EU) 2019/1020). For packaging and batteries, yes, if you sell directly to end users in another country: you need an EPR representative there (Article 45(3) PPWR, Article 56(3) Batteries Regulation). National law can add cases, such as electrical equipment in Germany.

Does Northern Ireland count as the EU or the UK for products?

For product rules, Northern Ireland follows EU law under the Windsor Framework. The GPSR has applied there since 13 December 2024, while Great Britain keeps its own rules. One economic operator established in the EU or Northern Ireland can cover the EU and Northern Ireland; a company established only in Great Britain cannot.

Can you help us add a new product line?

Yes. We check which rules the new products fall under, which documents and labels they need, and whether your EU contact and registrations still fit. You get a short plan before you launch.

Insights on this topic

Tell us where you want to grow

Share your next country or product line, and we show you what changes for your products.

Get in touch with our team of experts

Tell us what you manufacture and where you want to sell. We identify the requirements for EU and UK market access and come back to you with the next steps.

Target market *

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