EUREP

Your compliance roadmap before launch

We work out with you what applies to your products, what comes first and who does what. The result is a roadmap your team can work through before launch.

Two people going through documents on a tablet

You have a launch date and open questions

A launch or a new product is planned, and some rules are about to change, such as the EU Machinery Regulation from 20 January 2027. You need to know what to do first, who does it and by when.

What to settle before you launch

  • Who your EU economic operator is

    Consumer products and most CE-marked products need an economic operator established in the EU before they are placed on the market.

    EU Authorized Representation
  • Machinery rules from 20 January 2027

    Machinery placed on the EU market from that day must meet Regulation (EU) 2023/1230 instead of the Machinery Directive.

    Product Compliance & Documentation
  • Packaging rules since 12 August 2026

    Whoever first supplies packaged goods in a member state registers there as producer. Direct sellers from abroad also appoint an EPR representative there.

    Packaging, EPR & Sustainability

What we do within the agreed scope

We plan with you within the agreed scope and mandate, while decisions, implementation and responsibility for your products stay with you.

Talk to our team
  • Rules and dates per product

    We list which rules apply to each product and market, including rules that start later, and the dates that matter.

  • Your documents checked

    We review your current documents against today's rules and those that start later, and note what needs updating before launch.

  • Priorities you can act on

    We rank the tasks by risk and launch date, so your team knows what to do first.

  • Clear roles in your supply chain

    We set out who acts as manufacturer, importer, Authorized Representative and distributor, and which tasks each one has.

  • A roadmap your team can follow

    You get an implementation roadmap with steps, owners and deadlines. If agreed, we can also train your team on the requirements.

What we need from you

  • Product list and target markets
  • Planned launch dates
  • Current documents and their status
  • Existing partners and their roles
  • A contact person on your side

How we build your roadmap

  1. 01

    Kick-off call

    We agree on products, markets, launch dates and what the roadmap should cover.

  2. 02

    Assess what applies

    We review your products and documents against current and upcoming rules.

  3. 03

    Roadmap with owners

    You get a written roadmap with priorities, deadlines and responsibilities.

  4. 04

    Check-ins until launch

    Within the agreed scope, we review progress with your team and adjust the plan.

Not sure what your product needs?

Stefan HülsiggensenFounder and Managing Director

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Questions about regulatory readiness

When does the EU Machinery Regulation apply?

From 20 January 2027. Machinery placed on the market under the Machinery Directive before that date can still be sold. Each unit placed on the market from that day must meet Regulation (EU) 2023/1230.

When does the new EU Toy Safety Regulation apply?

Regulation (EU) 2025/2509 applies from 1 August 2030. Toys placed on the market under Directive 2009/48/EC before that date can still be sold. New duties include a digital product passport for each toy model.

Does the GPSR apply to products sold only to businesses?

It can. The GPSR covers products that consumers are likely to use, even if not intended for them (Article 3(1) GPSR). If your distributors resell to private buyers, the product will usually be covered. Products used only by professionals are outside the GPSR.

Do you also advise on contracts?

We advise on the regulatory side: rules, roles, documents and deadlines. Where a contract with an importer, distributor or representative needs legal review, we work on it together with your lawyer.

Insights on this topic

Plan your launch with us

Tell us your products and launch date, and we show you what to do first.

Get in touch with our team of experts

Tell us what you manufacture and where you want to sell. We identify the requirements for EU and UK market access and come back to you with the next steps.

Target market *

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