PPWR authorized representative vs GPSR Responsible Person
PPWR authorized representative, GPSR Responsible Person, cosmetics Responsible Person: what each EU role covers and which ones non-EU makers need.
Packaging, WEEE and battery EPR
Packaging, electrical equipment and batteries bring extended producer responsibility (EPR) in every country where you are the producer. We work out with you where that is, who registers and what you report.
You ship directly to customers in Europe
You sell from your own shop or on marketplaces and send parcels to customers in several EU countries or the UK. Each box, device and battery can make you the producer there, with registration, reporting and contributions in each country.
What applies
EPR is organized country by country.
Packaging: the PPWR since August 2026
Selling packaged goods from abroad directly to end users in an EU country makes you the producer there, with registration and an EPR representative.
Electrical equipment: WEEE registers
Each EU country keeps a WEEE producer register. Distance sellers register where they sell; Germany requires a representative if you have no establishment there.
Batteries: EPR since August 2025
Batteries, also those inside devices, need producer registration in each country. Direct distance sellers appoint an authorized representative for EPR in each country.
UK packaging: UK businesses report
UK packaging EPR obligates businesses established in the UK, such as your importer or, if you sell from abroad on an online marketplace, its operator.
What we do within the agreed scope
We support you within the agreed scope and mandate; you stay the producer and responsible for your products, their packaging and your registrations.
Talk to our teamYour producer map
We work out where you are the producer for packaging, electrical equipment and batteries, by country and sales channel.
Registrations prepared
We prepare the data and documents for each registration and support the filing within the agreed mandate.
Representatives and schemes
Where a country requires an authorized representative for EPR or a compliance scheme, we help you appoint one and coordinate them.
Reporting calendar
We set up a calendar of reporting dates per country and help you prepare your volume data.
UK pEPR clarified
For the UK, we clarify with your importer or marketplace who reports your packaging and which data they need from you.
What we need from you
- Sales channels and target countries
- Packaging types, materials and weights
- Sales volumes per country
- List of electrical products and batteries
- Trade register and tax numbers
- Existing registrations and contracts
How it works
01
Map your obligations
We check by country and product stream whether you are the producer and what follows from it.
02
Set up registrations
We prepare registrations and help you appoint representatives or schemes where a country requires them.
03
Report on time
You, your representative or scheme report volumes by each deadline; we help you prepare the data for every period.
Questions about packaging and EPR
Do I need a packaging representative in every EU country?
Only where you are the producer. If you sell packaged goods directly to end users in an EU country where you are not established, the PPWR requires an authorized representative for EPR there. If an EU importer or retailer buys your goods and resells them in its own country, it is usually the producer there. Member states may also require a representative from all producers outside the EU.
Does my EU Authorized Representative also cover EPR?
Not automatically. The Authorized Representative under product law and the authorized representative for EPR are different roles with different tasks, even within the same regulation. One company can take on both, but each role needs a written mandate that covers it.
Do batteries inside my devices count?
Yes. The Batteries Regulation includes batteries incorporated in appliances. If you sell such devices by distance contract directly to end users in an EU country where you are not established, you register there and appoint an authorized representative for EPR. This has applied since 18 August 2025.
Who handles UK packaging EPR for my products?
A business established in the UK, usually your UK importer or, if you sell from abroad on an online marketplace, its operator. With a UK branch, warehouse or postal address, you count as established yourself. Obligations apply above thresholds of 25 tonnes of packaging a year and 1 million pounds annual turnover.
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Let's map your EPR duties
Tell us where and how you sell, and we work out with you where you are the producer and what comes next.
Get in touch with our team of experts
Tell us what you manufacture and where you want to sell. We identify the requirements for EU and UK market access and come back to you with the next steps.